Tom Ford Beauty Theo is a very warm-toned, dark purple with a pearl finish. It is a discontinued lipstick that retails for $36.00 and contains 0.07 oz.
Tom Ford Theo Lip Color ($35.00 for 0.07 oz.) is a medium-dark, berry-purple with cool undertones and fine violet pearl. It had semi-opaque color payoff with a creamy, moderately emollient texture that was comfortable to wear and yielded really smooth, even coverage. This shade wore well for five and a half hours, and it was moderately hydrating over time. ColourPop Panda (P, $7.00) is less shimmery, darker, less glossy (90% similar). Makeup Geek Drumroll (P, $15.00) is darker, cooler (90% similar). Obsessive Compulsive Cosmetics Strange & Unusual (DC, $17.00) is more shimmery, lighter (85% similar). NARS La Paz (LE, $28.00) is less shimmery, lighter, less glossy (90% similar). Tom Ford Beauty Liam (DC, $36.00) is less shimmery, darker, more muted (90% similar). MAC Romantically Inclined (LE, $19.00) is less shimmery, lighter (85% similar). Too Faced Metallic Jelly (P, $21.00) is more shimmery, lighter, warmer (85% similar). Marc Jacobs Beauty Scandal (226) (P, $30.00) is less shimmery, darker (85% similar). Urban Decay Delusional (P, $18.00) is darker, more muted, less glossy (80% similar). Guerlain Plum-brella (070) (P, $32.00) is less shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity. Showcased in a sleek limited edition clutched sized lipstick case, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman's individuality while generating an insatiable desire to try more than one.