Tom Ford Beauty Jay is a very warm-toned, dark purple with a pearl finish. It is a discontinued lipstick that retails for $36.00 and contains 0.07 oz.
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Tom Ford Jay Lip Color ($35.00 for 0.07 oz.) is a muted, reddish berry with warm undertones and multi-colored pearl. It had semi-opaque color coverage that went on fairly evenly, but it was a lot sheerer than anticipated. The color lasted for five hours and left behind a soft stain. The formula was comfortable to wear and lightly hydrating. MAC Quelle Surprise (LE, $20.00) is less shimmery, lighter, brighter (90% similar). Marc Jacobs Beauty Little Pretty (130) (DC, $30.00) is lighter (90% similar). Kat Von D Wolvesmouth (DC, $21.00) is less shimmery, darker, more muted (85% similar). Guerlain Bee (DC, $58.00) is less shimmery, lighter (90% similar). Too Faced Ursula (DC, $22.00) is more shimmery, darker, warmer (90% similar). Gucci Beauty Bitter Grape (DC, $39.00) is lighter, brighter, warmer (90% similar). Tom Ford Beauty Alasdhair (LE, $36.00) is lighter, brighter, warmer (85% similar). Urban Decay Delusional (P, $18.00) is cooler (85% similar). Too Faced Metallic Jelly (P, $21.00) is lighter, glossier (85% similar). Bobbi Brown Plum Brandy (P, $37.00) is less shimmery, darker (85% similar). L'Oreal Splendid Blackberry (P, $9.99) is less shimmery, cooler (80% similar). Milk Makeup Willow (P, $24.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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