Tom Ford Beauty Plum Lush (05) is a slightly cool-toned, light-medium berry with a semi-matte finish. It is a permanent lipstick that retails for $55.00 and contains 0.1 oz.
Tom Ford Plum Lush (05) Lip Color Matte ($50.00 for 0.10 oz.) is brightened, medium-dark raspberry pink with cool undertones and a satin-matte finish. It was intensely pigmented and covered lips beautifully. I thought this was a more matte texture that made my lips look smoother, which is harder to find. It wore well for six hours, left a stain behind, and was a smidgen hydrating. Chanel La Romanesque (50) (P, $34.00) is lighter, pinker. Tom Ford Beauty Cooper (LE, $32.00) is more fuchsia, bluer-based. Marc Jacobs Beauty Headliner (608) (P, $28.00) is slightly darker. MAC Pleasure Bomb (LE, $16.00) is pinker. Guerlain Provocative (863) (LE, $51.00) is redder. MAC Heaux (LE, $16.00) is darker, less pink. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Tom Ford Lip Color Matte creates a powerfully sophisticated look of unadulterated color. Formulated with a luxurious, velvet matte finish, the Lip Color smoothes comfortably onto the lips in a spectrum of richly pigmented hues.