theBalm #37 is a moderately warm-toned, very dark brown with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#37 is a dark, neutral-to-cool-toned brown with a soft, pearly sheen. It had fairly good color payoff, and the texture was really soft and easy to blend. It wore well for nine hours on me. MAC Phresh Out #5 (LE) is darker. Urban Decay Bewitch (LE, $18.00) is slightly warmer. MAC Smut (P, $15.00) is darker. See comparison swatches.