Urban Decay Reign is a moderately warm-toned, medium-dark brown with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Reign is described as a "rich brown satin." It's a dark brown with warm undertones and a pearly sheen. It had nice pigmentation that applied smoothly and evenly without trouble. The texture had a firmer press compared to the usual Urban Decay formula, but it seemed very smooth, though not as dense or as creamy. It lasted for eight hours before creasing. Inglot #402 (P, $6.00) is more shimmery. Marc Jacobs Beauty The Starlet #3 (P, ) is less shimmery, darker. LORAC Pewter (P, ) is less shimmery, darker. Tarte Bastille in the Night (LE, ) is less shimmery, darker. YSL Saharienne #4 (P, ) is less shimmery, darker. Burberry Gold #1 (LE, ) is less shimmery, darker. NARS Ursa Major (LE, $29.00) is less shimmery. Charlotte Tilbury Mona Lisa (P, $32.00) is less shimmery, darker. Viseart Grand-Palais (P, ) is less shimmery, darker. LORAC Dream Girl #8 (LE, ) is darker. Urban Decay Radar (P, $18.00) is less shimmery, darker. MAC Havana (P, $20.00) is warmer. MAC Bao Bao's Jewels #4 (LE, ) is less shimmery, more pigmented, more shimmery. ColourPop Mooning (P, $5.00) is less shimmery, darker. Marc Jacobs Beauty The Enigma #6 (P, ) is less shimmery. First 15 dupes listed, see more: See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.