Concept

Concept is a muted, medium-dark rosy coral with warm undertones and a mostly matte finish. It had good pigmentation paired with a soft, blendable texture that was a bit thin and dusty, so it sheered out noticeably when applied to the cheeks. Luckily, it could be built up to greater intensity. This shade wore for nine hours before starting to fade on me. MAC I'll Hold My Breath #2 (LE, ) is cooler (95% similar). Surratt Beauty Parfait (P, $32.00) is lighter, brighter, warmer (90% similar). Hourglass Mood Flush (P, $40.00) is more shimmery, lighter (90% similar). Tarte Mod (LE, $29.00) is darker, brighter, warmer (90% similar). MAC Pinch Me (P, $24.00) is less shimmery, darker, warmer (90% similar). KIKO 108 Orange Coral (DC, $12.00) is darker, brighter (90% similar). Estee Lauder Sensuous Rose (P, $34.00) is more muted, warmer (90% similar). Guerlain Petrouchka #7 (LE, ) is darker, more muted (90% similar). Chanel Angelique (190) (DC, $45.00) is lighter, brighter (90% similar). NARS Illusive (LE, $30.00) is lighter, cooler (90% similar). bareMinerals Swoon (LE, $19.00) is lighter, brighter, warmer (90% similar). ColourPop Between the Sheets (P, $8.00) is warmer (90% similar). Essence Beloved (P, $2.99) is less shimmery, cooler (85% similar). MAC Melba (P, $24.00) is warmer (85% similar). Tom Ford Beauty The Afternooner (Blush) (LE, ) is darker (85% similar). OFRA Sweet Stuff (LE, ) is less shimmery, lighter, brighter (85% similar). Phytosurgence Fume (P, $17.07) is darker, warmer (85% similar). Essence Satin Love (P, $2.99) is warmer (85% similar). ColourPop Hen Party (LE, $8.00) is warmer, glossier (85% similar). Jouer Cherish Me (PiP, ) is less shimmery, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description