The Shimmer & Glow Liquid Eye Shadow formula is supposed to have "rich, beautiful color with a high shimmer sheen, minus the glitter" (compared to their Glitter & Glow range). The formula touts "non-tacky, non-transfer" wear with "minimal fallout." Some shades were easier to work with than others; typically the ones that weren't quite as watery and yielded more coverage with less product were the easiest to apply, diffuse the edges of, and wear. They lasted between eight and ten hours on me, and most did not have any fallout.
The average rating based on all reviewed shade(s) in this formula is shown below.