Hit Reply is a medium, rosy mauve with warm undertones and a matte finish. It had sheer coverage, which was buildable to medium coverage on bare skin and semi-opaque coverage over primer. The texture was incredibly powdery, and it was a real mess to use, even during application and after tapping off the excess on my brush. The color started to fade noticeably within five hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Super blendable, richly pigmented formulas.
Dimethicone, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Zinc Stearate, Lauroyl Lysine, Polysilicone-11, Nylon-12, Silica, Pyrus Malus (Apple) Fruit Extract, Glycerin, Calcium Aluminum Borosilicate, Isopentyldiol, Polymethylsilsesquioxane, Tin Oxide, Caprylyl Glycol, Phenoxyethanol, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Powder (CI 77000), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Bronze Powder (CI 77400), Carmine (CI 75470), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Copper Powder (CI 77400), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.