Always On Cream Eyeshadow

The formula is supposed to have "saturated color with a comfortable matte finish" that is long-wearing and won't crease. It has a thin, more velvety-cream consistency that was lightweight, spreadable, and tried down to a semi-flexible feel. It wasn't flexible in the sense that it could be continuously blended out after it had dried down, but it didn't feel as heavy or as clung-on to my lid, which I suspect was the result of the thinness of the product paired with its more powder-like finish.

The dry down was fast, so it didn't settle into my fine lines or creases as it dried down, but I felt like I had a decent amount of time to apply, blend, and diffuse the product as long as I worked one eye at a time. Once the formula dried down, it was more locked on and felt a lot drier to the touch, so I would not recommend fussing with it much once it sets as it could lead to the product lifting away.

Most shades were opaque, while some were opaque but had a tendency to sheer to more semi-opaque coverage and had to be built up in places. They tended to wear between eight and eight and a half hours before creasing a bit on me. I had higher hopes for wear, as I'm a huge fan of the brand's 24HR primer, but they definitely started to crease on me at an average-length of time (powder eyeshadows tend to last between seven and eight hours on me). If I wore them as a base, they lasted better--10 hours or so--or if I wore them more sheered out, it added a half hour to an hour of better wear.