Makeup Geek Potential is a moderately warm-toned, medium-dark yellow with a matte finish. It is a permanent eyeshadow that retails for $9.00 and contains 0.07 oz.
Makeup Geek Potential Power Pigment ($9.00 for 0.07 oz.) is a medium yellow with warm undertones and a matte finish. It had semi-opaque pigmentation with a soft, blendable texture but was rather powdery in the pan, so there was some fallout during application (even after tapping away some excess). It lasted for seven hours on me before sinking into my lid lines/creases.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly-pigmented eyeshadows that will maintain their vibrancy on any skin tone. 1% pearl formula helps create a matte formula, that is not flat or muddy. Change color and opacity with light blending. Intense saturation and high pigmentation with a simple swipe of your finger!.
Talc, Zinc Stearate, Boron Nitride, Mica, Triethylhexanoin, Phenoxyethanol, Lauroyl Lysine, Ethylhexylglycerin, Silica. May Contain: FD&C Yellow No 5 Lake (CI 19140), Iron Oxides (CI 77492, CI 77491, CI 77499), Carmine (CI 75470), FD&C Blue No. 1 Aluminum Lake (CI 42090:2), Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), FD&C Red No. 40 Lake (CI 16035), Mica (CI 77019), Titanium Dioxide, Tin Oxide (CI 77861), FD&C Black No 2 (CI 77266)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.