Sephora Cool is a limited edition eye palette that retails for $68.00 and contains 1.12 oz.
Sephora Cool PRO Eyeshadow Palette ($68.00 for 1.12 oz.) contains 28 eyeshadows in a "cool" color story. I would describe it as more of a neutral-to-cool palette; there were a few warmer shades in the palette, but there were a lot of more mauve, pink, and muted shades. While 28 shades is a lot, I was surprised that there was some overlap in the pink shades, and it didn't seem as versatile to me as I was using it to come up with different color combinations (merely an observation and has no impact on the rating). There were a couple severe misses in the palette coupled with a lot of so-so quality eyeshadows that made this palette underwhelming at the end.
The formula is supposed to feature "high pigment, high performance" with long wear and better adhesion. The matte shades were often powdery with some seeming chalky--I had a lot of looks turn a bit gray or muddy along the edges after using a shade above the crease or on the brow bone. The shimmers varied from smooth, creamy, and dense (with noticeable silicone) or drier, looser, and there were some glitter shades that felt more like loose sand than a usable product. The latter was barely salvaged with a glitter adhesive, but they could not be solved with fingertips or a damp brush.
I know there has been a lot of buzz about the new Sephora PRO palettes, but I did not find the eyeshadow formula to be that easy to work with as quality varied too much between shades, they applied lighter/darker than they appeared in the pan, and there was considerable fallout (and yes, I did tap off excess product prior to applying!). Even when I tried the formula over a primer, I was less impressed; sometimes, I felt like the eyeshadows were easier to control over bare skin! I've actually been a fan of Sephora's Colorful Eyeshadows since they released them several years ago, including the reformulation, but these are substantially different (which some may prefer).
$68 is a higher price point for palettes, but for most mid-end brands, it seems in line with the size of the palette--each shade is almost as much the average single, full-size eyeshadow. Sephora's house brand isn't high-end, and it sometimes comes in lower than mid-end with respect to product pricing, but it seems to float around there. Using Sephora's Colorful Eyeshadow (different formula) as a point of comparison, each shade retails for $10.00 and contains 0.07 oz. or $142.86/oz. The palette retails for $68.00 and contains 1.12 oz. or $60.71/oz. Here are some other pricing comparisons of a few mid-end/high-end palettes:
- Sephora PRO Eyeshadow Palette: $68.00 for 1.12 oz. or $60.71/oz.
- Too Faced Natural Love: $59.00 for 0.90 oz. or $65.56/oz.
- Tarte Tarteist Palette: $53.00 for 0.70 oz. or $75.71/oz.
- Ciate Pretty, Fun, & Fearless: $42.00 for 0.52 oz. or $80.77/oz.
- Too Faced Sweet Peach: $49.00 for 0.54 oz. or $90.74/oz.
Leading artists, limitless expertise. Fifteen top makeup artists handpicked for their superior skill, unprecedented creativity, and ability to inspire through education make up the Sephora PRO team. Influenced by fashion, photoshoots, and social media, Sephora PRO Artists came together for the first time ever to present This PRO eyeshadow palette for any photo-ready need. It features 28 high pigment, high performance shades in chrome, matte, shimmer, and satin finishes to create endless looks in cool mattes and gorgeous iridescent textures that epitomize sophistication.