Sephora Baby Blues is a very cool-toned, light blue with a metallic finish. It is a permanent eyeliner that retails for $10.00 and contains 0.04 oz.
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Sephora Baby Blues Contour Eye Pencil ($10.00 for 0.04 oz.) is described as a "light blue." It's a light, bluish-gray with a metallic finish. It had semi-sheer color coverage in one stroke that was buildable to mostly opaque color coverage. The consistency didn't drag or tug on the lash line, but it could have applied slightly more evenly. It wore well for ten and a half hours on me (out of the twelve claimed). I really like how unique it is (relative to what I've come across). MAC Heirloom (P, $16.00) was the only remotely similar shade I could think of, but it is purpler. It did remind me a lot of Urban Decay Strip Eyeshadow. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
A contouring eye pencil for a big, beautiful look that lasts up to 12 hours. Enhance and enliven your eyes with the bold, long-wearing color of these eye pencils. The silky formula is resistant to water, heat, and humidity, ensuring up to 12 hours of smudge-less wear.