Rare Beauty Happy is a moderately warm-toned, medium pink with a luminous finish. It is a permanent blush that retails for $23.00 and contains 0.25 oz.
Rare Beauty Happy Soft Pinch Liquid Blush ($20.00 for 0.25 oz.) is a brighter, medium pink with moderate, warm undertones and a lightly dewy sheen. It had a more luminous sheen that seemed to dry down more when applied and blended out on my cheeks--in practice--than just applied and blended out on my arm. The brand wasn't kidding when it says "a little goes a long way," as the product was quite pigmented!
With the dewier finish, it was workable to apply product to the back of my hand and then pick up and apply it to my cheeks and blend the product out; this was the most foolproof method for me. The texture was lightweight, more like an airy serum with a lot of slip, though it definitely dried down and set for the most part--it didn't move readily but transferred slightly if I pressed tissue against it. This shade applied evenly to bare skin and blended out without difficulty, both over bare skin as well as patted over foundation. It stayed on well for eight and a half hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Mica, Octyldodecanol, Ethylene/Propylene/Styrene Copolymer, Trimethylsiloxysilicate, Isododecane, 1,2-Hexanediol, Disteardimonium Hectorite, Sorbitan Sesquioleate, Propylene Carbonate, Triethoxycaprylylsilane, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract. [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491), Red 7 Lake (CI 15850), Yellow 6 Lake (CI 15985), Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.