Pat McGrath Future Femme LUST Lip Gloss ($28.00 for 0.15 oz.) is a pale, almost milky, pink with cool undertones and flecks of pink and aqua sparkle. It had sheer coverage (though it was supposed to be "medium") that applied fairly evenly, but the milky quality of the gloss made it more prone to settling into my lip lines a bit. I believe that it looks a bit more uneven than it really was due to it accentuating my natural lip color (which is uneven to begin with ). The consistency was plush, comfortable, and non-sticky to wear. It lasted well for three hours and was hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.