VR Violet
Pat McGrath EYEdols Eyeshadow
Pat McGrath VR Violet is a very warm-toned, medium duochrome with a sparkle finish. It is an eyeshadow that is permanent in this palette: Subliminal.
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VR Violet is a medium-dark, orange-brown base with warmer, pink-to-blue shifting sparkle. It had semi-opaque coverage applied dry and opaque coverage when applied with with a dampened brush. The brand said to use a "fingertip" to "reach desired effect" (read: buildable), and with fingertips, then yes, I'd describe it as buildable as fingertip application yielded medium to semi-opaque coverage in one layer. I found I preferred using a dampened brush, as it gave me greater control and richer coverage. The color wore well for eight and a half hours but had moderate fallout when used dry and light fallout when applied with a dampened brush.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
VR Violet
PiPPermanent in Palette. $25.00.
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Subliminal Mothership Eyeshadow Palette
PPermanent. $128.00/0.68 oz.
The creamy, soft shadows ignite metallic, pearlized pigments and amplify color. Experience an emollient-like texture and sensorial feel that glides on with one-stroke, fully-pigmented, opaque color saturation and a polished, bright, multidimensional finish.