NARS Toy is a moderately cool-toned, very dark berry with a cream finish. It is a permanent lipgloss that retails for $26.00 and contains 0.2 oz.
Toy is a deep, purpled burgundy with subtle, warm undertones and a smattering of fine pearl. It had semi-opaque pigmentation, which was even for the most part with minor color pulling into lip lines (this was a case where the color was so dark that it was hard to tell from afar). The consistency was lightweight, smooth, a little gel-like and comfortable to wear over the five hours it lasted for. The formula felt hydrating to me while worn. MAC Purple Mocha (P, $21.00) is lighter, less pigmented (90% similar). Anastasia Potion (-, $16.00) is cooler (95% similar). MAC With Gusto (LE, $20.00) is lighter (95% similar). MAC Dark as Night (DC, $19.50) is darker, warmer (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Covetable comfort with confident color. Glides likes a gloss with the coverage of a lipstick. Velvet Lip Glide’s innovative hybrid lip formula delivers highly saturated color with extraordinary comfort, leaving lips with luxuriously smooth and non-drying texture in a long-lasting finish without drying or feeling sticky. Developed with Oil Infusion Complex, an innovative concentration of precious oils, fused to create a smooth-glide effect that feels smooth and moisturizing. Water lily flowers and white tea extract are infused into this hybrid lip glide for antioxidant protection and ultimate hydration. Fully coats lips on contact with saturated, satin to soft-matte style.
Dimethicone, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Hydrogenated Polyisobutene, Dimethicone Crosspolymer, Phenyl Trimethicone, Isostearyl Isostearate, Caprylic/Capric Triglyceride, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Vinyl Dimethicone/Methicone SilsesquioxaneCrosspolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Nylon-12, Dicalcium Phosphate, StearalkoniumBentonite, Propylene Carbonate, Ethyl Vanillin, Propylene Glycol Dicaprylate/Dicaprate, Lecithin, Silica, ArganiaSpinosa Kernel Oil, Zea Mays (Corn) Oil, Tocopherol, Orchis Mascula Flower Extract, Ascorbyl Palmitate, Camellia Sinensis Leaf Extract, Nymphaea Alba Flower Extract, Citric Acid, Tin Oxide, Tocopheryl Acetate, [+/- (May Contain): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090), Manganese Violet (Ci 77742), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Yellow 5 Lake (Ci 19140)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.