It's supposed to be a hybrid between lipstick and lipgloss that is hydrating, richly pigmented, and comfortable to wear. They have stronger color payoff, a non-tacky consistency, and a smoothness to their consistency that is a lot like a good lipstick, while they have a plusher, thicker texture that gives lips a plumper, fuller look along with a glossy sheen that is more like a gloss.
Some of the lighter shades settled into lip lines, but it varied from shade to shade. The wear varied between three and five hours for me, which is more like a gloss than a lipstick. They develop a more “velvety” finish, which is code for “less shine” after two to three hours, and at that point, they tend to look more like a natural finish lipstick than a gloss.
I would classify the formula more as a pigmented gloss than a glossy lipstick, if I had to put it firmly in one box. The formula has a vanilla scent but had no discernible taste to me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Covetable comfort with confident color. Glides likes a gloss with the coverage of a lipstick. Velvet Lip Glide’s innovative hybrid lip formula delivers highly saturated color with extraordinary comfort, leaving lips with luxuriously smooth and non-drying texture in a long-lasting finish without drying or feeling sticky. Developed with Oil Infusion Complex, an innovative concentration of precious oils, fused to create a smooth-glide effect that feels smooth and moisturizing. Water lily flowers and white tea extract are infused into this hybrid lip glide for antioxidant protection and ultimate hydration. Fully coats lips on contact with saturated, satin to soft-matte style.
Dimethicone, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Hydrogenated Polyisobutene, Dimethicone Crosspolymer, Phenyl Trimethicone, Isostearyl Isostearate, Caprylic/Capric Triglyceride, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Vinyl Dimethicone/Methicone SilsesquioxaneCrosspolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Nylon-12, Dicalcium Phosphate, StearalkoniumBentonite, Propylene Carbonate, Ethyl Vanillin, Propylene Glycol Dicaprylate/Dicaprate, Lecithin, Silica, ArganiaSpinosa Kernel Oil, Zea Mays (Corn) Oil, Tocopherol, Orchis Mascula Flower Extract, Ascorbyl Palmitate, Camellia Sinensis Leaf Extract, Nymphaea Alba Flower Extract, Citric Acid, Tin Oxide, Tocopheryl Acetate, [+/- (May Contain): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090), Manganese Violet (Ci 77742), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Yellow 5 Lake (Ci 19140)].