Milani Bella Rouge (19) is a very warm-toned, dark fuchsia with a frost finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Rouge (19) Bella Eyes Gel Powder Eyeshadow ($4.49 for 0.05 oz.) is a medium-dark pink with subtle, warm undertones and a frosted sheen. Applied dry, it had semi-opaque color payoff but was drier to use, while applied damp, it was fully opaque and smoother. It lasted for seven and a half hours on me before fading. Milani Pink Twice (P, $6.99) is cooler-toned, more shimmery. MAC Tease with Ease (DC, $21.00) is less shimmery, darker. Estee Lauder Violet Underground #1 (LE, $21.00) is darker, cooler-toned. Sugarpill Decora (P, $12.00) is brighter, warmer. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.