Milani Bella Purple (15) is a moderately warm-toned, medium-dark purple with a pearl finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Purple (15) Gel Powder Eyeshadow ($3.99 for 0.05 oz.) is described as a "rich purple satin matte." It's a medium-dark, warm-toned purple with a pearly, metallic sheen. Applied dry, it had semi-opaque, softer color, while applied damp, it was richer, smoother, and more opaque. The consistency was soft but not powdery, and it was easy to blend on the skin. NARS Jardin Perdu (Right) (LE, $24.00) is cooler-toned. Makeup Geek Bewitched (P, $6.99) is similar. Tom Ford Beauty Lavender Lust #2 (P) is lighter. Dior Constellation (864) #4 (LE) is less shimmery. Urban Decay Vice (LE, $18.00) is brighter. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.