Milani Bella Pink (13) is a moderately cool-toned, light pink with a frost finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Pink (13) Gel Powder Eyeshadow ($3.99 for 0.05 oz.) is described as a "shimmering pink." It's a light, icy pink with cool undertones and a frosted, metallic finish. Applied dry, it was semi-opaque, and applied with a dampened brush, it was richly pigmented. The texture was soft, just a smidgen powdery, but almost buttery and dense. It wore well for eight hours before fading. MAC Violet Blend #1 (LE) is slightly warmer. Tom Ford Beauty Enchanted #1 (LE) is lighter. MAC Fresh & Mint #2 (P, $21.00) is lighter. MAC Young Venus (LE, $19.50) is smoother. Bobbi Brown Pink Lily (LE, $22.00) is less shimmery. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.