Milani Bella Ivory (01) is a very warm-toned, light white with a pearl finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Ivory (01) Bella Eyes Gel Powder Eyeshadow ($3.99 for 0.05 oz.) is a light, warm-toned white with a pearly sheen. It had good color payoff applied both wet and dry, though it was slightly more pigmented when applied damp. The texture was soft, blendable, but a little powdery. When worn, the color stayed put for seven hours before fading. Ulta Bone (P, $10.00) is less shimmery. MAC This or That #1 (LE, $21.00) is similar. Disney by Sephora A Wish (LE) is darker. Urban Decay Venus (P, $18.00) is similar. MAC Mylar (P, $15.00) is brighter. bareMinerals Silhouette (LE) is similar. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.