Milani Bella Gold (22) is a very warm-toned, medium-dark gold with a frost finish. It is a permanent eyeshadow that retails for $4.49 and contains 0.05 oz.
Milani Bella Gold (22) Bella Eyes Gel Powder Eyeshadow ($4.49 for 0.05 oz.) is a rich, molten orange gold with a frosted, slightly metallic, finish. It was semi-opaque applied dry, but it was prone to sheering out due to the slightly powdery texture. When I tried it with a dampened brush, the pigmentation was opaque, and the product itself was a lot easier to work with as it applied as a thicker, denser layer. It wore well for eight hours. LORAC Unlimited (P) is lighter. Marc Jacobs Beauty The Night Owl #3 (P) is darker. Urban Decay Baked Cowboy (P, $18.00) is lighter. Kat Von D Summerfly (P) is slightly darker. Makeup Geek Gold Digger (P, $5.99) is more orange. MAC Gilded Night #2 (LE, $21.00) is lighter. Maybelline Gold Rush (P, $6.99) is lighter. MAC Gaelic Gold (LE, $15.00) is darker. MAC Goldmine (P, $15.00) is lighter. Le Metier de Beaute Goldstone (P, $30.00) is darker. See comparison swatches / view dupes.
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. Worn as shadow or highlighter, this incredibly innovative, weightless formula blends easily with the fingertips to light up the eyes. Even more to entice: It can be used wet or dry, resists creasing, and comes in satin matte, shimmer and iridescent metallic finishes. All eyes will be on you with their 30 illuminating colors in 5 different shade ranges including Nudes & Browns, Smoky & Sky, Purples & Greens, Metallics and Brights & Lights. Just try it! It’s that different.