Shiseido Lust (RD305) is a moderately warm-toned, medium-dark orange with a cream finish. It is a permanent lipgloss that retails for $25.00 and contains 0.25 oz.
Shiseido Lust (RD305) Lacquer Gloss ($25.00 for 0.25 fl. oz.) is described as a "blood red." It's a brightened, medium orange-red with warm undertones and a very, very fine white shimmer (I didn't even notice it when I looked in the mirror--only in the close-up photos is it apparent). It ha mostly opaque pigmentation with a little translucency to keep it from looking heavy or like a liquid lipstick. This shade wore well for five and a half hours on me. Laura Mercier Poppy (P, $25.00) is redder, less shimmery. Illamasqua Touch (P, $22.00) is redder, more shimmery. Maybelline Signature Scarlet (020) (P, $8.99) is less warm-toned, less shimmery. Revlon Fire (P, $7.49) is slightly darker. NARS Hollywoodlawn (LE, $26.00) is more muted, darker. Chanel Exces (P, $32.00) is less warm-toned. MAC Knockout (LE, $15.00) is a touch more muted. MAC Ablaze (LE, $15.00) is lighter. See comparison swatches.
New from Shiseido, a lacquer gloss, available in 8 shades, is a rich, deep sheen and vivid clear color reminiscent of the beloved Japanese art form. Reproducing the deeply transporting look that comes from multiple layers of lacquer, the appealing clear color and profound moisture of new Lacquer Gloss bring the tradition beauty of transparent lacquer to the lips- in a distinctly modern way.