Maybelline Mauve It is a slightly cool-toned, medium plum with a semi-matte finish. It is a discontinued lipstick that retails for $7.49 and contains 0.15 oz.
Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted mauve with subtle, cool undertones and a satin finish. It had very nearly opaque pigmentation with a creamy, velvety consistency that glided on easily and delivered the coverage as promised--one-stroke intensity. The only drawback to this shade was that some of the color seemed to gather in lip lines as the color wore down, but the creamier formula made it easier to press my lips together to smooth the color out of the lines. This shade lasted for four and a half hours and was neither drying nor hydrating. Marc Jacobs Beauty Kate (P, $30.00) is lighter, brighter, glossier (90% similar). MAC Amorous (P, $20.00) is lighter (95% similar). NARS Save the Queen (P, $26.00) is lighter, cooler (90% similar). Charlotte Tilbury Secret Salma (P, $34.00) is lighter (90% similar). Makeup Geek Marriage Material (P, $12.00) is cooler (90% similar). Coloured Raine Foxy Lady (P, $17.00) is darker, warmer (90% similar). MAC Positively Dashing (P, $18.00) is more shimmery, darker (90% similar). NARS Haze (LE, $26.00) is lighter, cooler (90% similar). Maybelline Brown Blush (P, $7.99) is darker, more muted (90% similar). Tarte Perf (LE, $20.00) is brighter (90% similar). Bite Beauty Rhubarb (DC, $26.00) is lighter, warmer (85% similar). Huda Beauty Trophy Wife (P, $20.00) is brighter (90% similar). Anastasia Dead Roses (P, $18.00) is more muted (90% similar). ColourPop Moody Bloom (P, $7.00) is less shimmery, cooler, glossier (85% similar). Makeup Geek Lively (P, $15.00) is lighter, cooler (85% similar). Anastasia Poet (P, $20.00) is darker (90% similar). MAC Craving (P, $20.00) is lighter (90% similar). Bobbi Brown Razzberry (P, $37.00) is darker, brighter (85% similar). Tom Ford Beauty Thomas (P, $36.00) is cooler (85% similar). Pat McGrath Wild Orchid (P, $30.00) is less shimmery, darker, brighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
Maybelline's Color Sensational The Loaded Bolds Lip Color delivers one-stroke intensity with hyper-color pigments and an opaque, creamy clay base.
Isononyl Isononanoate, Octyldodecanol, Oleyl Erucate, Silica, Cera Alba / Beeswax, Phenyl Trimethicone, Synthetic Wax, Sesamum Indicum Seed Oil / Sesame Seed Oil, PEG-45 / Dodecyl Glycol Copolymer, Paraffin, Cera Microcristallina / Microcrystalline Wax, Kaolin, Disteardimonium Hectorite, Dimethicone, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Aluminum Hydroxide, Benzyl Alcohol, Mel / Honey, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Polyethylene Terephthalate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Acrylates Copolymer, Tin Oxide, Parfum / Fragrance. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, CI 45380 / Red 22 Lake, CI 15850 / Red 7, CI 15985 / Yellow 6 Lake, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 75470 / Carmine.
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