Maybelline Mauve It is a slightly cool-toned, medium-dark plum with a semi-matte finish. It is a discontinued lipstick that retails for $7.49 and contains 0.15 oz.
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Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted mauve with subtle, cool undertones and a satin finish. It had very nearly opaque pigmentation with a creamy, velvety consistency that glided on easily and delivered the coverage as promised--one-stroke intensity. The only drawback to this shade was that some of the color seemed to gather in lip lines as the color wore down, but the creamier formula made it easier to press my lips together to smooth the color out of the lines. This shade lasted for four and a half hours and was neither drying nor hydrating. MAC Amorous (P, $20.00) is lighter (95% similar). NARS Save the Queen (P, $26.00) is lighter, cooler (90% similar). Marc Jacobs Beauty Kate (P, $30.00) is lighter, brighter, glossier (90% similar). Charlotte Tilbury Secret Salma (P, $34.00) is lighter (90% similar). NARS Haze (LE, $26.00) is lighter, cooler (90% similar). MAC Positively Dashing (P, $18.00) is more shimmery, darker (90% similar). Maybelline Brown Blush (P, $7.99) is darker, more muted (90% similar). Tarte Perf (LE, $20.00) is brighter (90% similar). Makeup Geek Marriage Material (P, $12.00) is cooler (90% similar). Coloured Raine Foxy Lady (P, $17.00) is darker, warmer (90% similar). Bite Beauty Rhubarb (DC, $26.00) is lighter, warmer (85% similar). Anastasia Dead Roses (P, $18.00) is more muted (90% similar). Huda Beauty Trophy Wife (P, $20.00) is brighter (90% similar). Colour Pop Berry Me in Lipsticks (LE, $7.00) is less shimmery, darker, warmer (85% similar). Jaclyn Cosmetics Mom (DC, $18.00) is less shimmery, lighter (85% similar). Tom Ford Beauty Casablanca (P, $55.00) is warmer, glossier (90% similar). Makeup Geek Lively (P, $15.00) is lighter, cooler (85% similar). Colour Pop Moody Bloom (P, $7.00) is less shimmery, cooler, glossier (85% similar). Anastasia Poet (P, $20.00) is darker (90% similar). Tom Ford Beauty Thomas (P, $36.00) is cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
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Maybelline's Color Sensational The Loaded Bolds Lip Color delivers one-stroke intensity with hyper-color pigments and an opaque, creamy clay base.
Isononyl Isononanoate, Octyldodecanol, Oleyl Erucate, Silica, Cera Alba / Beeswax, Phenyl Trimethicone, Synthetic Wax, Sesamum Indicum Seed Oil / Sesame Seed Oil, PEG-45 / Dodecyl Glycol Copolymer, Paraffin, Cera Microcristallina / Microcrystalline Wax, Kaolin, Disteardimonium Hectorite, Dimethicone, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Aluminum Hydroxide, Benzyl Alcohol, Mel / Honey, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Polyethylene Terephthalate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Acrylates Copolymer, Tin Oxide, Parfum / Fragrance. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 45410 / Red 28 Lake, CI 45380 / Red 22 Lake, CI 15850 / Red 7, CI 15985 / Yellow 6 Lake, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 75470 / Carmine.