Maybelline Rich Ruby is a moderately cool-toned, medium red with a semi-matte finish. It is a permanent lipstick that retails for $7.99 and contains 0.15 oz.
Maybelline Rich Ruby ColorSensational Creamy Matte Lip Color ($7.99 for 0.15 oz.) is a slightly muted, medium-dark red with cool, blue undertones and a satin finish. It had good pigmentation that covered the lips for the most part, but there is a very light translucency to it overall. The texture was lightweight, velvety, and smooth and applied evenly to the lips. It was really comfortable to wear and wasn't drying over the six hours it lasted, and I didn't experience feathering or bleeding either. Clinique Cherry Pop (P, $18.00) is lighter. NARS Deadly Catch (LE, $26.00) is warmer. MAC Frank-n-furter (LE, $16.00) is darker. Kat Von D Hexagram (P, $21.00) is lighter, less glossy. Chanel La Desiree (327) (LE, $34.00) is darker. NYX Chic Red (P, $4.00) is darker. MAC Ronnie Red (LE, $16.00) is brighter. MAC MAC Red (P, $16.00) is cooler. ColourPop Creeper (P, $6.00) is lighter, less glossy. MAC Charlotte (LE, $16.00) is lighter, cooler. Besame Besame Red 1920 (P, $22.00) is lighter, brighter, warmer. Besame American Beauty 1945 (P, $22.00) is lighter, brighter, glossier. MAC Stunner (LE, $16.00) is lighter, warmer. Anastasia American Doll (P, $20.00) is lighter, less glossy. MAC Kinky (LE, $16.00) is lighter, warmer. First 15 dupes listed, see more: See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The Creamy Mattes by Colorsesnsational deliver a burst of bold color and a surge of creamy texture for the creamiest matte in 20 make-a-statement shades.