It is supposed to have "maximum color and brilliance" and "shine like 30 coats of lacquer." The formula has a mint scent but not much flavor from what I could detect. The biggest downside is that several shades that I have are not in line with “maximum color.” They range from semi-sheer to semi-opaque, and they do have a very high-shine finish that makes my lips look more voluminous.
The consistency was smooth, like a creamy gel as it was a bit thicker (without being heavy or tacky), and very easy to spread across my lips. It was comfortable to wear and moisturizing over time. Some shades smoothed out my lip lines, though it wasn't consistent throughout the range.
The average rating based on all reviewed shade(s) in this formula is shown below.
Enamored Hi-Shine Lip Lacquer lip gloss delivers maximum color and brilliance with its unique Triple Shine Complex, a blend of high-performance ingredients that provide unstoppable wear and shine like "30 coats of lacquer." The brilliant shine contributes to an optical plumping look. And, Enamored feels cushiony on the lips, never sticky. This mint-scented lip gloss collection features a profusion of creamy pinks, shimmering lavenders, and iridescent brights that give lips a lush look with lasting color and unbelievable shine.