Guerlain Mauve Plum (520) is a very cool-toned, medium-dark berry with a matte finish. It is a permanent lipstick that retails for $36.00 and contains 0.12 oz.
Guerlain Mauve Plum (520) Rouge G Luxurious Velvet Lipstick ($34.00 for 0.12 oz.) is a medium-dark berry with cool undertones and a matte finish. It had rich pigmentation with a smooth, more velvety texture that felt lightweight, thin without being clingy or prone to emphasizing lip texture.
The lipstick applied evenly and smoothly across my lips, and it wore well for six hours (out of 16 hours marketed!). There was a slight stain left behind, and it felt lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The new ultimate matte lipstick with a velvet finish. Never has a matte lip colour been so sensorial, as Rouge G combines exceptional softness, depth and long-lasting (16-hour) wear**. Its highly pigmented, velvety formula glides effortlessly over the lips for an absolute comfort. The new sleek and modern design of the lipstick offers precise, generous application, with its rounded base that hugs the lip contours and its pointed tip that ensures a precisely drawn lip line. This exclusive matte lipstick comes in 15 intense and deeply chic shades.
#15680 INGREDIENTS: HYDROGENATED POLYDECENE • DIMETHICONE • POLYETHYLENE • DIMETHICONE CROSSPOLYMER • SILICA • CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) • CELLULOSE • ETHYLHEXYL PALMITATE • MANGIFERA INDICA (MANGO) SEED BUTTER • PARFUM (FRAGRANCE) • SODIUM MYRISTOYL GLUTAMATE • LECITHIN • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • ALUMINUM HYDROXIDE • TRIHYDROXYSTEARIN • SODIUM HYALURONATE • GLUCOMANNAN • TOCOPHEROL • [+/- CI 45410 (RED 28 LAKE) • CI 77891 (TITANIUM DIOXIDE) • CI 15985 (YELLOW 6 LAKE) • CI 15850 (RED 7, RED 7 LAKE) • CI 42090 (BLUE 1 LAKE)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.