Make Up For Ever M301 is a moderately warm-toned, medium-dark fuchsia with a matte finish. It is a permanent lipstick that retails for $22.00 and contains 0.12 oz.
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Make Up For Ever M301 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a bright, medium-dark fuchsia-red with warmer undertones and a matte finish. It had nearly opaque pigmentation that applied evenly, though the thinner consistency of the formula tended to emphasize imperfections on my lips. The lipstick had a lightly velvety texture, which made for easier application as it didn't drag or tug on the lips. This shade lasted for over six hours, was somewhat drying, and left a stain behind. MAC All Fired Up (P, $20.00) is darker (95% similar). Too Faced Candy Cane (LE, $21.00) is warmer (95% similar). MAC Dangerously Red (P, $20.00) is cooler (95% similar). Pat McGrath Full Panic (LE, $40.00) is glossier (95% similar). NARS Get Up Stand Up (P, $26.00) is warmer (95% similar). Lisa Eldridge Rainbow Spill (LE, $32.00) is lighter (90% similar). Estee Lauder Jealous (P, $32.00) is glossier (90% similar). MAC A Killing Smile (LE, $20.00) is lighter, cooler (90% similar). MAC Intoxica (LE, $20.00) is darker (90% similar). Chanel Camelia Fuchsia (347) (LE, $40.00) is more shimmery, darker, cooler (90% similar). Anastasia #12 (Vol. 1) (PiP, ) is darker, cooler (90% similar). Colour Pop Brooklyn (P, $7.00) is lighter (90% similar). NARS You're No Good (P, $26.00) is more muted (90% similar). Tarte Selfish (P, $20.00) is lighter, brighter (90% similar). MAC To Matte with Love (P, $21.00) is more muted (90% similar). Urban Decay Psycho (P, $18.00) is more shimmery, darker (90% similar). Anastasia Chrome Red (LE, $20.00) is brighter (90% similar). Colour Pop Toucan (LE, $6.00) is warmer (95% similar). Maybelline All Fired Up (P, $7.99) is warmer (90% similar). MAC Fall in Love (P, $19.00) is lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.