Make Up For Ever ME216 Electric Blue is a very cool-toned, medium blue with a metalic finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever ME216 Electric Blue Artist Color Shadow ($17.00 for 0.08 oz.) is a bright, medium blue with strong, cool undertones and a pearly sheen. It read more pearl than metallic in finish on the lid, especially as I blended out the edges. It had nearly opaque pigmentation with a moderately dense consistency that was a bit creamy but could have been softer and easier to pick up with a brush. With the right technique and tools, it became easy to use, but the previous formula was just easier to work with to begin with. It stayed on well for nine and a half hours on me before creasing faintly.
It's not quite as cool-toned as the previous version, so they did not appear as similar as you might expect (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.