L'Oreal Pure Purple (240) is a moderately cool-toned, medium-dark purple with a satin finish. It is a permanent eyeliner that retails for $8.99 and contains 0.03 oz.
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L'Oreal Pure Purple (240) Infallible Silkissime Eyeliner ($8.99 for 0.03 oz.) is a brightened, medium-dark purple with pinkish tones and a satiny finish. It had semi-opaque color coverage in one stroke, which was buildable in intensity, but the coverage was somewhat uneven. It wore well for nine hours before starting to gradually thin and fade away. Sephora Collection Eccentric Diva (P, $9.00) is cooler-toned. NARS Blue Dahlia (LE, $24.00) is less shimmery. Buxom Door’s Unlocked (P, $17.00) is cooler-toned. Laura Mercier Violet (P, $24.00) is less shimmery. Urban Decay Ransom (LE, $19.00) is darker, more iridescent. Urban Decay Psychedelic Sister (P, $19.00) is slightly darker. See comparison swatches/ view dupes.
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L'Oreal's Infallible Silkissime Eye Liner will Indulge your eyes in silk. Glide on smooth intensity with our first silk inspired liquid pencil. Introducing Silkissime by Infallible. Our smudge-proof formula lasts for up to 16-hours of intense color from dusk until dawn.