Make Up For Ever I-90 is a moderately warm-toned, medium-dark purple with a pearl finish. It is a permanent eyeshadow that retails for $21.00 and contains 0.049 oz.
Make Up For Ever I-90 Aqua Matic ($21.00 for 0.049 oz.) is described as an "iridescent pop purple." It's a medium-dark, warm-toened plummy purple with soft shimmer. It was sheer when applied in a single pass, and it was buildable to almost semi-opaque coverage, but it was noticeably uneven and almost splotchy at times. The consistency was about as blendable as I-30 but still frustrating to work with. This shade lasted for almost seven hours on me before creasing. MAC Violet Impact (LE, $15.00) is a powder, lighter. NYX Violetta (P, $4.50) is less shimmery, powder. NARS Trash (LE, $24.00) is slightly darker. See comparison swatches / view dupes.
This eye shadow pencil glides on and stays put. The unbelievably blendable texture includes silica, so it applies effortlessly onto the eyelid and won’t transfer. This highly-pigmented, waterproof, smudge-free shadow delivers immediate, intense color payoff. A retractable twist-up mechanism allows for quick and mistake-free application, and a sharpener makes it convenient to take this product to go for touchups.