MAC Impulsive is a very warm-toned, light brown with a satin finish. It is a permanent lipstick that retails for $21.00 and contains 0.1 oz.
MAC Impulsive Powder Kiss Lipstick ($19.00 for 0.10 oz.) is a light-medium brown with warm undertones and a satin finish. It had nearly opaque color coverage that applied evenly to my lips without dragging or tugging on them. The consistency felt very lightweight and thin, but it didn't look or feel clingy on my lips, and it had a natural finish to it that took an hour or so to mattify. It wore well for three and a half hours and was lightly moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour.