MAC Impulsive is a very warm-toned, medium brown with a satin finish. It is a permanent lipstick that retails for $19.00 and contains 0.1 oz.
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MAC Impulsive Powder Kiss Lipstick ($19.00 for 0.10 oz.) is a light-medium brown with warm undertones and a satin finish. It had nearly opaque color coverage that applied evenly to my lips without dragging or tugging on them. The consistency felt very lightweight and thin, but it didn't look or feel clingy on my lips, and it had a natural finish to it that took an hour or so to mattify. It wore well for three and a half hours and was lightly moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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