Wild Card is a deep, purplish plum with subtle, warm undertones and a matte finish. It had medium, buildable pigmentation (to semi-opaque--worked well as a crease color but wouldn't be as opaque as needed for a lid color, without a primer). The consistency was soft but more powdery, though it felt thicker and more substantial than MAC's typical matte eyeshadows (which I find are firmer). It was fairly blendable and only had slight fallout when I worked with it. On me, it lasted well for eight hours before fading noticeably.