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Denim Genes is a bright, medium blue with subtle, cool undertones and a pearly sheen. It had good color payoff in a single layer with a smooth, slightly dusty consistency. I found that it had a tendency to fade on my lid (like a good pair of jeans, I guess!) within a few minutes of application, so I wasn't able to retain the vibrancy in practice as I saw in the pan. The eyeshadow also had a tendency to get patchy if I manipulated it too much. It wore well for seven hours on me.
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PiPPermanent in Palette.
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New pressed powder eyeshadow formulas in Satin Shine, Smooth Pearl, Foiled Shadow and Creamy Matte all deliver a creamy, silky texture with superior colour payoff.