MAC So Me Retro Matte Liquid Lipcolour ($21.00 for 0.17 fl. oz.) is a muted, dark mauve with hints of warmer, rose paired with a flat, matte finish. It was intensely pigmented and yielded full coverage that applied evenly. The lipstick appeared "cracked" after the color dried down, though, which was the big downside to this shade. It lasted for just over seven hours on me with even fading, while the formula itself was moderately drying.