MAC New Love is a very cool-toned, light berry with a glossy finish. It is a permanent lipgloss that retails for $22.00 and contains 0.2 oz.
MAC New Love Mineralize Glass ($22.00 for 0.20 fl. oz.) is described as a "mid-tone berry." It's a brightened, cool-toned berry pink with a creamy finish. It had semi-sheer color coverage, and unfortunately, it did not apply evenly. It didn't seem to settle as much into lip lines as the lighter shades, but it had a splotchy, uneven look when applied. It wore well for almost four hours, though, which is a little longer than the others in this review. Revlon Sugar Violet (P, $7.99) is sheerer. Revlon Berry Allure (P, $7.99) is very similar. MAC Call Me Gorgeous (LE, $20.00) is brighter. Burberry Hibiscus (P, $27.00) is warmer. Bobbi Brown Electric Violet (P, $24.00) is more shimmery. See comparison swatches.
Enhanced with a 77-Mineral Moisture Complex, this sophisticated formula keeps lips soft and silky, providing a luminous, modern shine. Smoothes on with a plush applicator. 12 pearlescent shades in stylish new packaging.