Bobbi Brown Electric Violet is a slightly cool-toned, medium-dark fuchsia with a glitter finish. It is a permanent lipgloss that retails for $24.00 and contains 0.23 oz.
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Bobbi Brown Electric Violet High Shimmer Lipgloss ($23.00 for 0.24 fl. oz.) is described as a "pink with violet pearl." It's a semi-opaque medium-dark pink with fuchsia-pink shimmer and a glossy shine. It's a little cooler-toned (more fuchsia) compared to MAC Dare to Dare, so MAC If It's Pink comes a bit closer but still pinker. MAC Totally Bang is also similar but darker.
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Bobbi's new lip gloss combines gorgeous, light-catching shimmer with lasting, non-sticky shine. Made with fine pearls and clear pigments, High Shimmer Lip Gloss stays color-true and gives lips beautiful, brilliant dimension. Plus it's enriched with emollients and Vitamins C and E to moisturize, condition and protect lips, so they feel as good as they look. Whether you wear it on its own or on top of your favorite Lip Color, the new tapered applicator lets you apply it like a pro.