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Ever Amethyst #1 is described as a "soft violet." It's a medium-dark, plummy brown with a soft, golden shimmer and sheen. Applied dry, it had semi-sheer coverage and felt a bit more powdery, and then applied with a dampened brush, it applied more smoothly and looked slightly more shimmery. The color wore well for seven hours before starting to fade. Tom Ford Beauty Orchid Haze #3 (P) is less shimmery, lighter. MAC Great Beyond #1 (LE, $21.00) is cooler-toned. NARS China Seas #2 (P, $24.00) is darker, more plum. MAC A Medley of Mauves #3 (P, $21.00) is darker, more plum. Chanel Quadrille #1 (LE) is more plum, less shimmery. Makeup Geek Twilight (P, $5.99) is lighter. theBalm Just This Once Jamie (P, $16.00) is similar. MAC Universal Appeal (LE, $21.00) is less brown. MAC Shale (P, $15.00) is less shimmery, cooler-toned. See comparison swatches / view dupes.
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The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.