MAC Tats is a moderately cool-toned, medium-dark fuchsia with a semi-matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
MAC Tats Lipstick ($17.50 for 0.10 oz.) is described as a "bright hot pink [with a Matte finish]." It is a brightened, medium-dark fuchsia pink with subtle, blue undertones and a satin-matte finish. It had rich, opaque color coverage that went on smoothly and lasted for six hours while leaving a stain behind. It was a little drying towards the end. Milani Hot Pink Rage (P, $5.49) is lighter. MAC Pleasure Bomb (LE, $16.00) is darker, cooler. MAC Moxie (LE, $16.00) is warmer, less glossy. MAC Girl About Town (P, $16.00) is cooler. MAC Viva Glam Miley Cyrus (LE, $16.00) is warmer. ColourPop Cougar (LE, $5.00) is darker, warmer. MAC Diva-ish (LE, $16.00) is more muted. MAC No Faux Pas (LE, $16.00) is lighter. MAC Good Kisser (LE, $16.00) is lighter, warmer. Charlotte Tilbury Velvet Underground (P, $32.00) is cooler, glossier. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.