MAC So Select is a slightly warm-toned, light-medium plum with a satin finish. It is a permanent lipstick that retails for $19.00 and contains 0.1 oz.
MAC x So Select Lipstick ($17.00 for 0.10 oz.) is described as a "dirty rose [with a Matte finish]." It's a muted, medium pink with subtle, neutral-to-warm undertones and a semi-matte finish. NARS Bettina (P, $27.00) is more shimmery, lighter, cooler (85% similar). Tarte TBT (P, $20.00) is brighter, warmer (90% similar). KVD Beauty Lolita II (P, $20.00) is darker, warmer (85% similar). Burberry Fawn (05) (P, $34.00) is darker, glossier (90% similar). NARS Indecent Proposal (LE, $28.00) is darker (90% similar). Bobbi Brown Bahama Brown (DC, $37.00) is darker (90% similar). Too Faced Girl Code (P, $22.00) is darker, cooler (85% similar). Burberry Peony Rose (302) (P, $35.00) is warmer (85% similar). Tarte Beach Bum (P, $22.00) is darker, warmer (85% similar). Bite Beauty Hazelnut (DC, $28.00) is lighter, warmer (85% similar). Tarte Margs (LE, $21.00) is warmer, glossier (85% similar). ColourPop Cami (P, $6.00) is lighter, cooler (85% similar). KVD Beauty Lolita (P, $20.00) is darker, glossier (90% similar). ColourPop Mosh Pit (LE, $7.00) is darker, warmer (80% similar). Givenchy Rose d'Exception (206) (LE, $36.00) is lighter, cooler, glossier (80% similar). Make Up For Ever M101 (DC, $22.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.