MAC So Select is a slightly warm-toned, light-medium plum with a satin finish. It is a permanent lipstick that retails for $20.00 and contains 0.1 oz.
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MAC x So Select Lipstick ($17.00 for 0.10 oz.) is described as a "dirty rose [with a Matte finish]." It's a muted, medium pink with subtle, neutral-to-warm undertones and a semi-matte finish. NARS Bettina (P, $27.00) is more shimmery, lighter, cooler (85% similar). Tarte TBT (P, $20.00) is brighter, warmer (90% similar). Kat Von D Lolita II (P, $20.00) is darker, warmer (85% similar). Burberry Fawn (05) (P, $34.00) is darker, glossier (90% similar). NARS Indecent Proposal (LE, $28.00) is darker (90% similar). Bobbi Brown Bahama Brown (P, $37.00) is darker (90% similar). Too Faced Girl Code (P, $22.00) is darker, cooler (85% similar). Tarte Margs (LE, $21.00) is warmer, glossier (85% similar). Colour Pop Cami (P, $6.00) is lighter, cooler (85% similar). Burberry Peony Rose (302) (P, $35.00) is warmer (85% similar). Tarte Beach Bum (P, $22.00) is darker, warmer (85% similar). Bite Beauty Hazelnut (DC, $28.00) is lighter, warmer (85% similar). Kat Von D Lolita (P, $20.00) is darker, glossier (90% similar). Colour Pop Mosh Pit (LE, $6.00) is darker, warmer (80% similar). Givenchy Rose d'Exception (206) (LE, $36.00) is lighter, cooler, glossier (80% similar). Make Up For Ever M101 (P, $22.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.