Self-Aware

MAC Self-Aware Lipstick ($17.00 for 0.10 oz.) is described as a "coffee nude." It's a muted, medium-dark beige-brown with subtle, warm undertones and a satin finish. It had mostly opaque color coverage that applied evenly without tugging on the lips. The texture was just creamy enough to apply well but not enough to slide around once on. This shade lasted for four and a half hours, and it was a smidgen drying. Hourglass I'll Never Stop (P, $34.00) is lighter (95% similar). Makeup Geek Jetsetter (P, $12.00) is warmer (95% similar). ColourPop Polliwog (LE, $7.00) is lighter (90% similar). Urban Decay Stark Naked (DC, $22.00) is lighter (90% similar). Bite Beauty Enoki (LE, $26.00) is lighter, warmer (85% similar). Maybelline Truffle Tease (930) (P, $7.49) is lighter, glossier (85% similar). Bite Beauty Cream (DC, $28.00) is lighter (85% similar). Too Faced Chocolate Honey (P, $21.00) is darker (85% similar). MAC Delectable (LE, $19.00) is warmer (85% similar). Bite Beauty Porcini (LE, $26.00) is darker (80% similar). Maybelline Nude Embrace (P, $7.99) is lighter (80% similar). Urban Decay Naked 2 (DC, $22.00) is lighter, cooler (80% similar). MAC Cozy Up (LE, $19.00) is warmer (80% similar). Anastasia Dread (P, $18.00) is darker, cooler (80% similar). MAC Soft Pout (P, $23.00) is lighter (80% similar). Obsessive Compulsive Cosmetics Soy Latte (DC, $17.00) is darker, cooler (80% similar). MAC Wholesome (LE, $19.00) is lighter, warmer (80% similar). Bite Beauty Cremini (LE, $26.00) is darker, more muted, more pigmented (80% similar). NARS Floralies (P, $25.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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