MAC Self-Aware is a neutral-toned, medium brown with a satin finish. It is a limited edition lipstick that retails for $19.00 and contains 0.1 oz.
MAC Self-Aware Lipstick ($17.00 for 0.10 oz.) is described as a "coffee nude." It's a muted, medium-dark beige-brown with subtle, warm undertones and a satin finish. It had mostly opaque color coverage that applied evenly without tugging on the lips. The texture was just creamy enough to apply well but not enough to slide around once on. This shade lasted for four and a half hours, and it was a smidgen drying. Hourglass I'll Never Stop (P, $34.00) is lighter (95% similar). Makeup Geek Jetsetter (P, $12.00) is warmer (95% similar). ColourPop Polliwog (LE, $7.00) is lighter (90% similar). Urban Decay Stark Naked (DC, $22.00) is lighter (90% similar). Bite Beauty Enoki (LE, $26.00) is lighter, warmer (85% similar). Maybelline Truffle Tease (930) (P, $7.49) is lighter, glossier (85% similar). Bite Beauty Cream (DC, $28.00) is lighter (85% similar). Too Faced Chocolate Honey (P, $21.00) is darker (85% similar). MAC Delectable (LE, $19.00) is warmer (85% similar). Bite Beauty Porcini (LE, $26.00) is darker (80% similar). Maybelline Nude Embrace (P, $7.99) is lighter (80% similar). Urban Decay Naked 2 (DC, $22.00) is lighter, cooler (80% similar). MAC Cozy Up (LE, $19.00) is warmer (80% similar). Anastasia Dread (P, $18.00) is darker, cooler (80% similar). MAC Soft Pout (P, $23.00) is lighter (80% similar). Obsessive Compulsive Cosmetics Soy Latte (DC, $17.00) is darker, cooler (80% similar). MAC Wholesome (LE, $19.00) is lighter, warmer (80% similar). Bite Beauty Cremini (LE, $26.00) is darker, more muted, more pigmented (80% similar). NARS Floralies (P, $25.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.