Switch Me On

MAC Switch Me On Into the Well Eyeshadow ($20.00 for 0.08 oz.) is described as a "dark navy." It's a blackened navy blue with cool undertones and a matte finish. The texture felt very soft and smooth, but it was ultimately on the powdery side and didn't apply evenly. When I tried to blend it (as an eyeshadow), it just turned so patchy. It faded after seven hours as an eyeshadow, while it lasted about eight hours on the lower lash line dry and nine hours applied wet. Tarte Inked (LE, )(100% similar). bareMinerals Maven (LE, ) is lighter (95% similar). Urban Decay Pseudonym (LE, $19.00) is lighter (95% similar). LORAC Dark Navy (LE, $19.00) is more muted (95% similar). NABLA Cosmetics Zodiac (PiP, $8.00) is darker (95% similar). Tarte Midnight Kiss (LE, ) is less pigmented (95% similar). NARS Mandchourie #1 (DC, $25.00) is cooler (95% similar). Smashbox Harbor (LE, ) is lighter (95% similar). Laura Mercier Deep Night (PiP, $23.00) is lighter (90% similar). Marc Jacobs Beauty Crow's Nest (LE, ) is lighter, warmer (90% similar). Estee Lauder Saphir (LE, ) is lighter (90% similar). ColourPop Stunner (LE, $4.50) is lighter, cooler (85% similar). ColourPop Merryweather (LE, $4.50) is lighter (85% similar). Giorgio Armani #02 (P, $32.00) is lighter (85% similar). Urban Decay Heroine (LE, $19.00) is more shimmery, lighter, brighter (85% similar). MAC Midnight Shadows (LE, $22.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.