Urban Decay Heroine is a very cool-toned, very dark blue with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Heroine is a subdued, dark navy blue with fine lighter blue pearl. It had semi-sheer color payoff, which was buildable to semi-opaque coverage in two to three layers. The color would work best for someone who uses a primer or who would use it in the crease. The eyeshadow could have applied more evenly and blended out more easily. It lasted for seven hours on me before fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.