MAC I'm Into It is a moderately warm-toned, medium-dark burgundy with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.05 oz.
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I'm Into It is a medium-dark burgundy with subtle, warm undertones and a mostly matte finish. The color coverage was opaque in a single layer, while the eyeshadow had a slightly drier, stiffer consistency. It applied fairly evenly but had to be packed on as it sheered out a bit when blended. This shade lasted nicely for eight hours on me before it started to fade.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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