Hey is described as a "nude shimmer." It's a light peach with warm undertones and a frosted finish. It had fairly good color payoff with a blendable texture but wasn't quite as soft in the pan (almost firm, but it worked okay). It wore well for eight hours on me. Too Faced Cherish (P, ) is lighter. Dior Ambre Nuit #1 (LE, ) is more shimmery. Charlotte Tilbury The Dolce Vita #1 (P, ) is cooler. MAC A Natural Flirt (P, $20.00) is darker, warmer. Make Up For Ever I520 Pinky Sand (P, $21.00) is more shimmery. Make Up For Ever S516 Sand (P, $21.00) is darker. Tarte Rose Champagne (LE, ) is cooler. Stila Kitten (P, ) is warmer. Tom Ford Beauty Unabashed Eyeshadow #1 (LE, ) is less shimmery. Urban Decay Sin (DC, $20.00) is darker. Kat Von D Precious (LE, ) is lighter, cooler. Stila Kitten (, $18.00) is . Disney by Sephora Splendid (LE, ) is more shimmery. MAC Summer Haze (LE, $21.00) is more shimmery, darker, more muted. Marc Jacobs Beauty The Starlet #2 (P, ) is more shimmery. View dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
These saturated shadows in neutral and metallic shades and multiple finishes stay on all day long with non-creasing, eight-hour wear. The result: potent colour payoff that applies evenly, blends well and can be used wet or dry.