Frizzyplum is described as a "dark violet with multi-dimensional pearl [with a Frost finish]." It's a medium-dark, warm-toned purple with a frosted sheen. It had good color payoff with a fairly soft consistency that was blendable on the skin. On me, the color stayed on well for eight hours. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.