Club New Wave Mix is a deep purple with cool undertones and a matte finish. It had medium coverage, which was hard to build up as the texture was quite stiff and difficult to pickup, blend out, and work with regardless of whether I used a primer underneath it or not. I had to use the lighter shades in the palette to help cheat the edges on this one. It lasted for seven hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.