Keep It Loose is a light-medium peach with a hint of pink and a natural sheen. As a blush, it had semi-opaque, blendable coverage that I felt I could control so getting sheerer coverage and building up was as easy as applying a "normal" amount and blending it out. As a lip color, it had good color coverage that went on fairly evenly with slight color pulling into my lip lines, but for the overall lightness of the shade, it was not bad. The texture was lightweight, creamy with moderate slip but not greasy or oily in feel, and blended across the skin and lips easily. It wore well for seven hours as a blush and three hours as a lip color but was a bit drying on my lips.
I love this product I'm an Nc25 in Mac and this cream blush gives me a fresh look prefect for spring or summer I can be used by it self as a blush or as a base for your favorite powder blush makes it last longer , I don't use it on my lips it's too much of a nude not flattering on my lips but love it as a blush ;)