L'Oreal Infallible 24-Hour Eyeshadow
L'Oreal Eternal Black is a moderately cool-toned, dark black with a sparkle finish. It is a permanent eyeshadow that retails for $7.99 and contains 0.12 oz.
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L'Oreal Eternal Black Infallible 24-Hour Eyeshadow ($7.99 for 0.12 oz.) is a dark black with neutral undertones and a silver sparkle strewn throughout. The consistency was smooth, not too powdery nor too firmly packed into the pot, but it had a tendency to work best built up rather than packed on. It had semi-opaque coverage, which was buildable to nearly opaque coverage, but I was only able to achieve a really rich, opaque lid color with a dampened brush or over an eyeshadow primer. This shade wore well for 12.5 hours before there was slight fading.
The formula is supposed to have "24 hour" wear with "intense, maximized color" and a "powder-cream texture." They are absolutely long-wearing, but testing for 24 hours is more than I'm happy to do more than very, very occasionally, though most showed some sign of wear between 12 and 14 hours of wear, so I used that to help determine an approximate wear time. The majority of the shades in the range are semi-opaque to opaque, buildable when not fully opaque, and soft, blendable, and easy to work with. The more shimmery shades tended to be the best and easiest to use while more matte and satin finish shades were not as consistent. You can view swatches of all shades here. I have applied them dry (left) and damp (right) as well.
P.S. -- I have reviewed most of these in the past, but it was years ago, and I felt like as one of the better drugstore powder eyeshadows on the market, it was time to repurchase them (to get the latest and greatest versions), re-photograph and swatch, retest, and re-review.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.