Unbelievable is a medium-dark, coppered brown with a frosted, metallic finish. It had good pigmentation, and the texture felt soft and almost buttery, though it was just slightly powdery. The color stayed on well for just over eight hours when I tested it. See comparison swatches / view dupes.
Celebrity Makeup Artist Carol Shaw created LORAC's unique, long-lasting, non-irritating eye shadow formula to use on and off the Red Carpet. This unique formula is infused with soothing botanicals such as Calendula and Cornflower. Shade, shadow, line and define with this versatile range of eye shadow colors that can be used wet or dry to create any Red Carpet look you desire.